Vietjet Airlines created PR crisis by bikini party for Vietnam's U23 football team

Vietjet is an airliner to carry Vietnam's U23 football team back to Vietnam from China after impressive continuous wins in the 2018 Asian Football Confederation (AFC) tournament. Vietnamese team was seen as an underdog for most qualified teams in a group such as Korea, Socceroo, and Syria. However, they made a great effort for each and every match in a preliminary round, quarterfinal, semifinal, and final. Unfortunately, they lost Uzbekistan in the final.

On the flight back to the homeland, Vietjet threw a party of the bikini. Some models dress bikini, touching and posing for photos with players, making the public raise eyebrows on this PR event. Unfortunately, these posts made a critical hit on social media. The public criticizes it as a disregarded act for football heroes who have made a historical performance. Others said Vietjet Airline staff should clothe Ao Dai (long dress), Vietnam's traditional dress, that highlights its brand values. Some went off the rail to body shame by calling model "fat".

In the past, Vietjet Airlines caused some scandals such as a sexy calendar of bikini models. At the moment, the Ministry of Culture, Tourism and Sports are investigating the case.

The photo courtesy of VN Express