Today's Hoi An

Plentiful visitors to Hoi An Ancient Town makes it a bustling place of business, gradually losing original features of its tourist attraction. The change in owners of old houses rapidly makes Hoi An disappear the native "breath".

On the evening of 12 December 2019, Hoi An was again named by the world as the Asian Cultural Destination at the 2019 World Tourism Award Ceremony. This is the 4th title this city received. Honoured with the 'rain' title, many managers in Hoi An city have had a concern about the fragile reputation.

According to a survey, out of more than 600 ancient houses, 155 are currently used for business. To serve the business, house owners have made a profit of the most area, narrowing down a living space to make more displace of goods. Also, 115 among 470 old houses have been changed owners, even some old houses transfer from 2 to 5 owners. Business people who bought houses have a general trend, taking space for goods display. As a result, many places of worship and spaces for daily life have regularly changed or removed. 

This leads to intangible cultural values associated with monuments such as beliefs, lifestyles, cultural activities to be sunk in silence.