Conic Hat

A story behind the conic hat

One of the icons of Vietnam is a conic hat. During a business trip in Indonesia, wearing a lotus leaf hat,

Ms. Lan was praised by many international friends and surprised with such unique product. "So I asked the question right away: why are the products so beautiful, but the market is still few, and the designs are not diverse yet?" - said Lan. 

 

After that, she started to study specific materials from which a conic hat is made in Hue, then looking for traditional craft villages in her hometown to connect with more artisans. When coming to the craft villages in Hue, Ms. Lan found that the products here, although they are valuable because they require effort and skills of workers, are sold at low price and need upscaling designs. Many households in Hue cannot live with traditional occupations and have to do other jobs to make a living.

 

"The craft village, therefore, less artisans are younger, only middle-aged, old people stick to their jobs. Understanding that, I tried to import many orders, cooperate with artisans to do more. products on request. After having the goods in hand, I began to transform and commercialize them, turning them into fashion products "- Ms. Lan shared. 

 

Hats, handbags, wallets are adorned by a team of tailors, art painters, and fashion stylists. Ms. Lan wishes to turn these items into trendy fashion accessories, catching trends and the quality is also more guaranteed to match the price of the user. 

 

Within less than 1 year, she had many wholesale orders for sale at home and abroad, she confided: "That is why farmers in the craft village have a long-term supply. People in Pho Trach village have a better understanding of the native products to preserve the environment to grow lotus leaves, and many people return to their traditional profession ".

 

It's an example that connect the livelihood to the environment.