Hoi An Nightlife

 

🌙 Hoi An Nightlife: A Romantic Journey Beneath the Lantern Lights ✨

As the golden sun sets over the Thu Bon River, Hoi An slowly transforms into a magical dreamscape. This ancient town in central Vietnam isn’t just known for its charming architecture and history — it’s a place where the night comes alive in soft lantern glows, gentle melodies, and the scent of delicious street food. Whether you're wandering hand-in-hand with a loved one or soaking in the ambience solo, Hoi An’s nightlife whispers romance at every turn.

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🏮 The Lantern-Lit Streets: Where Dreams Begin

When dusk falls, Hoi An’s streets become rivers of colour. Thousands of silk lanterns flicker to life, casting warm reflections on the cobbled paths and canal waters. Couples stroll through the ancient town, their silhouettes wrapped in soft orange glows. The silence is only broken by the distant echo of traditional music or the laughter of children chasing lantern-shaped balloons.

Tip: Visit the town during the Full Moon Lantern Festival, when the electric lights are turned off, and the entire town glows only by candlelight. It’s a moment right out of a fairytale. 🌕

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🚣‍♀️ A Boat Ride on the Thu Bon River: Floating with Wishes

Imagine gliding along the river on a small wooden boat, surrounded by floating candles carrying wishes of strangers and lovers alike. The reflection of lanterns on the water dances with your heartbeats. It’s serene, intimate, and utterly unforgettable.

For a truly romantic gesture, release your own candle-lit lantern together — a tradition believed to bring love and luck. 💖

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🍷 Riverside Dining: Flavours of Love

Hoi An’s riverside cafes and restaurants set the stage for a perfect dinner date. Soft jazz or traditional Vietnamese music fills the air as you sip local wine or a tropical cocktail. From candlelit dinners on patios overlooking the water to street vendors serving bánh mì and cao lầu, every bite feels like part of the town’s love story.

Recommended spot: Dine at Mango Mango or Brother’s Café for sweeping views and beautifully plated Vietnamese cuisine. 🌿

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🎭 Traditional Performances: A Cultural Serenade

Step into an old-world romance at a traditional music and dance show in the Hoi An Lune Centre or at one of the free street performances in the Old Town. Under the moonlit sky, dancers twirl in colourful ao dai as musicians play age-old tunes on bamboo instruments.

Let yourself be transported to a different era — one filled with poetry, mystery, and timeless grace. 🎶

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☕ Sweet Nights at a Hidden Café

Tucked away in narrow alleys and atop old buildings, Hoi An’s hidden cafes are cosy nests for late-night conversations and dreamy gazes. Enjoy a Vietnamese egg coffee or a coconut latte as fairy lights twinkle overhead and mellow music hums in the background.

Romantic Pick: Faifo Coffee offers a rooftop view of the glowing town — perfect for a quiet night with your special someone. 🌌

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🎨 Night Markets and Love Tokens

As the night deepens, the town buzzes with its night market charm. Stroll through stalls filled with handmade lanterns, silken scarves, and delicate jewelry. Whether you buy a souvenir or simply share smiles with vendors, there’s a spark of connection in every interaction.

Why not get a matching pair of handmade lanterns as a token of your journey together? 💑

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🌟 Final Thoughts: Hoi An — A Love Letter in Lights

Hoi An at night isn’t loud or overwhelming. It’s gentle, romantic, and poetic. It’s where time slows down, and the heart listens. Whether you’re walking beside the river, sipping cocktails in a rooftop bar, or whispering dreams to the stars, Hoi An writes your story in golden light and ancient whispers.

Come for the history. Stay for the romance. Fall in love — with Hoi An, and maybe even with someone under its lantern-lit skies. ✨💕

The Culture and Psychology Behind Travel Photography 📸✨

 

Credit: Facebook 

Traveling has always been about exploration, discovery, and experience. But in today’s digital age, travel is also about capturing memories through photography. 🌍✈️ Tourists posing for photos have become integral to the travel experience, shaping how people document and share their journeys. But why do people need to strike a pose in front of landmarks, cultural sites, or scenic landscapes? This blog delves into the cultural and psychological reasons behind this global phenomenon. 🤳

The Evolution of Travel Photography

Before the advent of smartphones and social media, travel photography was primarily about capturing sights and landmarks. 🏛️🏔️ With the evolution of cameras and digital sharing platforms, there has been a shift from merely photographing locations to including oneself in the frame. This shift represents a transformation in how people perceive and document their travels, emphasizing personal experiences over passive observation.

The Psychology Behind Posing for Photos

1. Preserving Memories 🏞️📷One of the fundamental reasons tourists pose for photos is to create tangible memories. Studies suggest that taking pictures enhances recall, allowing individuals to revisit cherished moments long after the trip ends.

2. Identity and Self-Expression 🎭🌟

Tourist photography is also a form of self-expression. How people pose, what they wear, and their chosen locations reflect their personality, travel style, and aspirations.

3. Social Media Influence 📲💬

Platforms like Instagram, Facebook, and TikTok have revolutionized travel photography. People capture images not only for personal memories but also for sharing them with others. The desire for likes, comments, and engagement often influences how tourists pose and what destinations they visit.

4. Validation and Social Proof ✅📢

Posting travel photos online also serves as a form of validation. Seeing others engage with their content reinforces the idea that their experiences are worthwhile. It inspires others to visit the same places, creating a cycle of influence in travel trends.

Cultural Aspects of Travel Photography

1. Different Cultural Approaches to Posing 🌏🤩

Different cultures have unique approaches to posing for photos. Exaggerated expressions and creative poses are common in some cultures, while others prefer formal, composed shots. For example, in Japan, the “peace sign” ✌️ is a popular pose, while in Western cultures, candid, carefree shots have become trendy.

2. Respecting Local Customs 🏛️🚫

While taking photos is common, tourists must be mindful of cultural sensitivities. Specific religious or historical sites may restrict photography, and some local communities may feel uncomfortable being photographed. Understanding and respecting these nuances ensures that travel photography remains ethical and respectful.

The Rise of Destination-Based Trends 🌟📍

Social media has made Some places famous, drawing tourists specifically for photography. Destinations like Santorini 🇬🇷, Bali’s swing 🇮🇩, or the Lempuyang Temple (also known as the “Gates of Heaven”) see thousands of tourists daily posing for the perfect shot. This phenomenon raises questions about sustainable tourism and the impact of overtourism on local communities.

Final Thought 🎯📖

Tourists posing for photos is more than just a trend—it reflects how people connect with places, express themselves, and share their experiences with the world. While photography enhances travel memories, balancing it with mindful and respectful exploration is essential. Whether capturing a perfect sunset 🌅 or posing in front of the Eiffel Tower 🗼, the key is to enjoy the journey, not just the photograph.

The Colour of Hoi An

 

A Vibrant Journey Through Vietnam's Ancient Town 🌟

Hoi An, a UNESCO World Heritage Site, is one of Vietnam's most picturesque destinations. Known for its well-preserved ancient town, lantern-lit streets, and rich cultural heritage, Hoi An is a feast for the eyes. Every corner bursts with color, from golden-yellow buildings to the multicolored lanterns illuminating the night sky. Let's take a vibrant journey through the colors that define the magic of Hoi An!

The Golden Glow of Ancient Architecture 🌟🏛️

One of the first things you'll notice when wandering through Hoi An is the signature golden-yellow hue of its ancient buildings. This color, a blend of ochre and sunshine, is deeply symbolic. It represents prosperity, luck, and warmth—values cherished in Vietnamese culture. The colonial-style homes, temples, and shopfronts adorned with wooden shutters and tiled roofs create a charming and timeless aesthetic.

Walking along the Thu Bon River, you'll see how the golden facades of Hoi An's old houses reflect on the water, creating a mesmerizing sight, especially at sunset.

The Mesmerizing Hues of Lanterns 🎈

Hoi An is famous for its lanterns, which come in every imaginable color. Red, blue, green, pink, and purple lanterns dangle from doorways, light up courtyards, and float gracefully down the river. These lanterns are not just decorative; they hold cultural significance, symbolizing hope, happiness, and good fortune.

Every evening, the town transforms into a luminous wonderland as lanterns glow against the night sky. If you visit during the Lantern Festival, which takes place on the 14th day of each lunar month, you'll witness Hoi An in its most magical form, with thousands of lanterns illuminating the streets and waterways.

The Verdant Shades of Nature 🌿🌳

Beyond the ancient town, Hoi An is surrounded by lush greenery. The verdant rice paddies of Tra Que Village, the coconut palm forests of Cam Thanh, and the vibrant tropical gardens in hidden courtyards offer a refreshing contrast to the urban scenery.

Biking through the countryside, you'll see farmers in conical hats tending to fields of emerald-green rice paddies. The sight of buffalo grazing under the shade of towering banana trees further enhances the town's connection with nature.

The Deep Blue of the Thu Bon River and An Bang Beach 🌊🌴

Hoi An’s waters add a touch of tranquility to its colorful palette. The Thu Bon River, with its deep blue hue, serves as the lifeline of the town, historically connecting it to international trade routes. Riverboats adorned with bright decorations float lazily on the water, offering scenic rides through the town.

A short drive from the town leads to An Bang Beach, where turquoise waves crash against golden sands. The serene setting, coupled with beachside restaurants serving fresh seafood, provides the perfect seaside escape.

The Colorful Delights of Hoi An’s Cuisine 🍽️🌿

Hoi An’s colors are not just limited to architecture and nature; they extend to its culinary delights as well. The food scene in Hoi An is a vibrant display of colors and flavors:

• Cao Lầu (Brown & Green): This local specialty features brown noodles topped with fresh green herbs, tender pork, and crispy croutons.

• Bánh Mì (Golden & Red): Hoi An’s famous bánh mì is a symphony of colors and textures, with golden-crusted bread, red chili sauce, and fresh vegetables.

• White Rose Dumplings (White & Pink): These delicate rice dumplings, filled with shrimp, resemble a blooming flower.

• Mango Cake (Yellow & Orange): A sweet, chewy treat that bursts with tropical flavors.

The Artistic Splashes of Hoi An’s Markets and Handicrafts 👩‍🎨🏹

Hoi An’s markets are a riot of colors, from the vibrant displays of silk fabrics at the tailor shops to the bustling stalls at the Central Market. Traditional crafts such as pottery, silk weaving, and wood carving showcase the artistic soul of Hoi An.

If you're looking for souvenirs, check out the silk lanterns, hand-painted ceramics, and embroidered textiles, each telling a story of the region’s artistic heritage.

Experience the Colorful Traditions of Hoi An 🎉

Hoi An is not just visually colorful but culturally vibrant as well. Festivals like the Mid-Autumn Festival and the Lunar New Year bring even more color and excitement to the town. Locals dress in traditional áo dài, streets are decorated with bright banners, and dragon dances fill the air with energy.

Visiting Hoi An is like stepping into a painting where every color tells a story, and every corner invites exploration. Whether you're admiring golden buildings, releasing lanterns on the river, or savoring a plate of colorful cuisine, the town’s beauty is truly unforgettable.

Have You Experienced the Colors of Hoi An?

If you've been to Hoi An, what colors stood out to you the most? Share your experiences in the comments below! 💛💚💙

Must-Try Hoi An Noodle Dish

 

When it comes to Vietnamese cuisine, pho often takes the spotlight. However, in the heart of Hoi An, another noodle dish deserves just as much attention—Cao Lau. This specialty is deeply rooted in the local culture and offers a unique taste that sets it apart from other Vietnamese dishes.

What Makes Cao Lau Special? 🍜

Cao Lau is a dish that cannot be found anywhere else in Vietnam quite the same way. It features thick, chewy noodles, slices of savory pork, and fresh greens, all topped with crispy croutons. The secret behind its distinct flavor lies in the water used to make the noodles—traditionally sourced from ancient Cham wells in Hoi An.

The History Behind Cao Lau 📜

This dish dates back centuries, influenced by Chinese, Japanese, and Vietnamese culinary traditions. The use of char siu-style pork reflects Chinese influence, while the thick noodles bear a resemblance to Japanese udon. Yet, the preparation and flavors remain uniquely Vietnamese, making Cao Lau a true fusion dish.

Where to Find Authentic Cao Lau in Hoi An 🏮

Cao Lau is available throughout Hoi An, from street vendors to upscale restaurants. To experience its authentic taste, look for local eateries that have been preparing this dish for generations. Many small, family-run establishments offer some of the best versions, staying true to traditional recipes.

How to Enjoy Cao Lau Like a Local 🥢

For the best experience, enjoy Cao Lau with a small amount of broth, as it is not meant to be a soupy dish like pho. The combination of textures—chewy noodles, tender pork, and crispy toppings—creates a delightful balance of flavors. Pair it with a glass of local herbal tea for an authentic Hoi An dining experience.

A Must-Try Dish for Visitors 🌏

For those travelling to Hoi An, skipping Cao Lau would mean missing out on an essential part of the local food culture. This dish embodies the history, traditions, and flavours of the region, making it a must-try for any food enthusiast.

Next time you find yourself in Hoi An, be sure to seek out this incredible noodle dish. Cao Lau is more than just a meal—it’s a taste of history in every bite!

An Ordinary Flight, but an Extraordinary Story ✈️💔

 

🌟 A Memorable Flight 🌟 Margaret gently settled into the business class on her flight from Los Angeles to Boston. But before she could even enjoy the journey, an irritated voice rang out from a few rows ahead:

🔊 "I refuse to sit next to her!" – The man named Henry grumbled, looking at Margaret with disdain.

✈️ "Sir, this is her seat, and we cannot change it," – the flight attendant replied firmly.

Henry frowned, glancing at Margaret's modest attire before loudly proclaiming, "Business class seats are not cheap, she doesn't look like someone who belongs here."

👵 Margaret – an elderly woman over 80 years old, remained silent, her trembling hands clutching a small bag. Whispers filled the cabin. Despite feeling embarrassed, she kept calm and leaned towards the attendant, quietly saying:

💬 "If it makes things easier, I can move to economy class. I saved all my life for this ticket, but I don't want to cause trouble."

👩‍✈️ The attendant shook her head resolutely: "No, ma'am. You paid for this seat and have every right to be here." She then turned to Henry, her voice stern: "If you do not calm down, we will have to report this behaviour."

Henry reluctantly sat down while Margaret turned her face towards the window, hoping the chaos would soon pass. It was her first time flying, and everything was overwhelming.

🌿 As the plane took off, Margaret accidentally dropped her bag. Surprisingly, it was Henry who bent down to pick it up. A small gold locket rolled out. He picked it up and looked at it for a moment before handing it back to her.

💎 "This locket is beautiful. I've been an antique appraiser for many years, and this piece is quite valuable."

Margaret gave a faint smile as she took back the heirloom.

💬 "Not in the way you think. This was a gift my father gave my mother before he went to war. He never returned, and it became my mother's most cherished possession. Later, she passed it on to me. It's a memory that no money can buy."

She opened the locket, revealing two small photos inside. 👨‍👩‍👦

📸 "These are my parents," she said, pointing to the other photo with a nostalgic smile. "And this is my son."

Henry raised an eyebrow. "Are you going to Boston to visit him?"

Margaret sighed softly, her eyes reflecting sadness: "Not exactly... I had to give him up for adoption when he was a baby. At that time, I couldn't afford to raise him. Recently, I found him through a DNA test, but he didn't want to meet me. He said he had his own life and didn't need me in it."

Henry was silent for a long moment before quietly asking:

"So why are you on this flight?"

Margaret's eyes glistened, but her voice remained steady:

🥺 "Today is my son's birthday. He is the captain of this flight. I just wanted to be near him, even if he doesn't know I'm here."

💔 Henry was stunned. A flight attendant nearby, who overheard the story, quickly walked away. A few minutes later, the voice from the loudspeaker echoed through the cabin:

🎤 "Ladies and gentlemen, this is the captain speaking. Today, I want to extend a special greeting to a distinguished passenger – my biological mother, who is flying for the first time in her life. Mom, thank you for always loving me, even from afar. Please wait for me when we land."

🛫 The entire business class cabin froze, and then sparse but heartfelt applause filled the air. Margaret shakily wiped away tears of happiness.

Henry, full of regret, took her hand.

💬 "I'm sorry for treating you poorly. You are a wonderful mother."

As the plane landed, all the passengers watched as the captain stepped out of the cockpit and walked straight to Margaret. Without hesitation, he embraced her tightly.

😭💖 Applause erupted throughout the cabin.

💬 "Thank you, Mom, for loving me enough to give me a good life," he whispered.

Margaret held her son tightly, her voice breaking:

💞 "You deserve the best, and I never stopped thinking about you."

Henry stood quietly, his heart heavy with remorse for his hasty judgments. This flight, which seemed like just an ordinary journey, had turned into a profound lesson about love, connection, and forgiveness.

💫 But for Margaret, this was more than just a flight – it was the beginning she had longed for over 60 years. ❤️

Remembering Kim Sae Ron

 

 A Shining Star Gone Too Soon 🌟

The Sudden Loss of a Talented Actress

The world of Korean cinema was left in shock and sorrow with the sudden passing of the talented actress Kim Sae Ron at the tender age of 25. Found at her home, the cause of her death remains unclear. Kim Sae Ron's untimely departure has left a void in the hearts of her fans and the entertainment industry.

A Star is Born: Early Career and Breakthrough Roles

Kim Sae Ron's journey in the entertainment industry began at the age of 9. She debuted with the film "A Brand New Life" in 2009, followed by a remarkable performance in "The Man from Nowhere" in 2010. These early roles showcased her immense talent and set the stage for a promising career.

Critical Acclaim and Awards 🏆

Kim Sae Ron quickly garnered critical acclaim and a loyal fanbase. Her performances were lauded by critics and audiences alike, earning her numerous awards. At just 14 years old, she became the youngest actress in Korean history to be nominated for the prestigious Baeksang Arts Award for Best Actress. In 2014, she won the Best New Actress award at the Blue Dragon Film Awards, solidifying her status as a rising star.

A Bright Future: Cannes Film Festival and Beyond 🎬

Kim Sae Ron's talent was recognized on an international level as well. She had the honour of appearing on the red carpet at the Cannes Film Festival twice, a testament to her exceptional acting skills and global appeal. Her presence at such a prestigious event highlighted her potential to become an international icon.

A Legacy of Excellence

Throughout her career, Kim Sae Ron continued to impress with her versatility and dedication to her craft. She was considered a gem of Korean cinema, with each performance leaving a lasting impact on viewers. Her ability to portray a wide range of characters with depth and authenticity made her a beloved figure in the industry.

A Tragic End and Unanswered Questions

The news of Kim Sae Ron's passing has left many questions unanswered. As investigations continue, her fans and colleagues are left to mourn the loss of a bright and promising talent. Her legacy, however, will live on through her memorable performances and the indelible mark she left on the world of cinema.

Remembering Kim Sae Ron: A Tribute

As we remember Kim Sae Ron, we celebrate her life and the incredible contributions she made to the entertainment industry. Her journey from a child actress to a celebrated star is a testament to her talent, hard work, and passion for acting. Though her time with us was short, her impact will be felt for years to come.

Final Thought

Kim Sae Ron's sudden departure is a poignant reminder of the fragility of life. As we bid farewell to this extraordinary actress, we hold onto the memories of her remarkable performances and the joy she brought to countless fans. Rest in peace, Kim Sae Ron. You will be dearly missed but never forgotten.

Hoi An at Night

A Magical Journey Through the Ancient Town ✨

Hoi An is one of Vietnam's most charming destinations, but when the sun sets, the city truly comes to life! The lantern-lit streets, bustling night markets, and enchanting riverside make for a mesmerizing experience. Whether you’re a first-time visitor or a frequent traveler, exploring Hoi An at night is an unforgettable adventure. But, like any place, it has its highs and lows. Let’s dive into the magic (and a few challenges) of experiencing Hoi An after dark! 🌙✨

1. The Lantern-Lit Beauty of Hoi An 🎭

One of the most iconic sights in Hoi An is its lantern-lit streets. As darkness falls, thousands of colorful lanterns illuminate the town, reflecting beautifully on the Thu Bon River. The ambience is nothing short of magical, making it a dream destination for photographers and romantics alike. 💖

Must-Do:

✅ Walkthrough Lantern Street (Nguyễn Thái Học & Trần Phú) for the most stunning views. ✅ Visit a lantern-making workshop to craft your own souvenir. ✅ Capture breathtaking photos at the Japanese Covered Bridge under the lantern glow.

The Downside:

❌ The streets can be crowded, especially on weekends and holidays. ❌ Many spots are touristy, meaning higher prices at certain shops and restaurants.

2. A Boat Ride on the Thu Bon River 🚣‍♂️

One of the most romantic activities in Hoi An is a boat ride along the Thu Bon River. For just a small fee, you can hop onto a traditional wooden boat, release a floating lantern, and make a wish. Watching the glowing lanterns drift along the water is a mesmerizing experience. 🌊🎇

Must-Do:

✅ Take a sunset ride for the most picturesque views. ✅ Buy a floating lantern from a local vendor and make a wish. ✅ Enjoy a private boat ride if you’re looking for a more intimate experience.

The Downside:

❌ Some boat vendors can be pushy, aggressively trying to sell rides. ❌ There’s an environmental concern as many floating lanterns contribute to river pollution.

3. Hoi An Night Market: A Shopper’s Paradise 🛍️

If you love shopping, the Hoi An Night Market on Nguyen Hoang Street is a must-visit! From handmade crafts to tailor-made clothing, this bustling market has it all. Plus, you can sample some of the best street food here! 🍢

Must-Do:

✅ Try banh mi, grilled skewers, and mango cakes from the food stalls. ✅ Bargain when shopping for souvenirs, jewellery, and lanterns. ✅ Enjoy live performances featuring traditional Vietnamese music and dance.

The Downside:

❌ Prices can be inflated, so bargaining is a must. ❌ It gets very crowded, so keep an eye on your belongings.

4. Street Food Adventures: A Gastronomic Delight 🍜

Hoi An’s nightlife isn’t just lanterns and shopping—it’s a food lover’s dream! The streets are filled with vendors selling local specialities, giving you a taste of authentic Vietnamese cuisine. 🍽️

Must-Try Dishes:

✅ Cao lầu – A signature Hoi An noodle dish with pork and crispy crackers. ✅ White rose dumplings – Delicious shrimp dumplings shaped like delicate flowers. 🌸 ✅ Bánh xèo – Vietnamese sizzling pancakes with shrimp and herbs. ✅ Mót Hoi An tea – A refreshing herbal drink infused with lemongrass and lime. 🍵

The Downside:

❌ Some street food stalls may not have the best hygiene, so choose wisely. ❌ Popular spots often have long lines, so be patient.

5. The Hidden Bars and Cafés 🍷

Hoi An has a fantastic nightlife scene, from rooftop bars to hidden speakeasies and charming cafés. Whether you’re looking for a craft cocktail, live music, or a quiet spot by the river, there’s something for everyone. 🍹🎶

Must-Visit Places:

✅ The Deck House – A stylish beachfront bar perfect for cocktails. ✅ Q Bar – A chic lounge with a great selection of drinks. ✅ Mango Mango – Offers a mix of live music and delicious food. ✅ Reaching Out Tea House – A peaceful, silent tea house run by the hearing-impaired community. 🍵

The Downside:

❌ Some bars close early compared to other nightlife hotspots. ❌ Drinks can be expensive in touristy areas.

6. Exploring the Ancient Town After Dark 🏮

At night, Hoi An’s Ancient Town becomes a different world—quieter, more mysterious, and beautifully illuminated by lanterns. Walking through the old streets, you’ll discover hidden alleys, ancient houses, and temples that give the town its UNESCO World Heritage charm. 🏛️

Must-Do:

✅ Stroll along Bach Dang Street for beautiful riverside views. ✅ Visit Quan Cong Temple to witness its stunning night-time glow. ✅ Enjoy street performances featuring traditional music and folk games.

The Downside:

❌ Some streets may be too dark, so be cautious while walking. ❌ The ticket policy (requiring a fee for visiting some parts of Ancient Town) can be confusing.

Final Verdict: Is Hoi An at Night Worth Visiting? 🤔

Absolutely! Hoi An at night is a magical experience that combines history, culture, food, and entertainment into one unforgettable journey. Whether you’re releasing lanterns into the river, exploring the night market, or simply enjoying a peaceful walk through Ancient Town, there’s something special for everyone. 💕

However, be prepared for crowds, potential tourist traps, and environmental concerns regarding floating lanterns. If you plan wisely and remain mindful, your night in Hoi An will be a fantastic memory! 🌟

Pro Tips:

✅ Visit on a weekday to avoid large crowds. ✅ Bring small cash for street vendors and boat rides. ✅ Support ethical tourism by choosing eco-friendly activities.

Have you been to Hoi An at night? Share your experiences in the comments below! ⬇️✨

 

🔥 Lim Ji-yeon

 

From “Yeonjin the Villain” to “Lady Ok” – A Stunning Transformation of Korea’s Drama Queen!

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🎬 From The Glory to The Tale of Lady Ok – A Role Like No Other!

If you were haunted by Park Yeon-jin’s piercing gaze and chilling smile in The Glory, get ready for another jaw-dropping performance from Lim Ji-yeon! In The Tale of Lady Ok, she takes on a complex role—a slave-turned-noblewoman fighting to survive in the harsh Joseon era. Just hearing that already screams drama overload, right?

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👉 A Historical Drama Like No Other!

The Tale of Lady Ok isn’t just your typical historical drama. It moves at lightning speed—no slow, dragging scenes! Every episode is packed with shocking twists that’ll make you go “OMG!” (Oh! My God). Lim Ji-yeon’s seamless transition between a lowly slave and an elegant noblewoman will give you chills!

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💡 From "Forgettable" to Unstoppable!

Once considered an underwhelming actress, Lim Ji-yeon has proved that the proper role can change everything. The Glory was her breakthrough, but Lady Ok is her ultimate statement:
💬 “I’m not just Yeonjin—I’m Lim Ji-yeon!”

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📈 Skyrocketing Ratings!

The show’s ratings soared from 4.2% to 11.1% in just 10 episodes—a true testament to the irresistible charm of Madam Ok!

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🎭 Must-Watch Drama Alert!

If you love intense storytelling, deep emotions, and top-tier acting, The Tale of Lady Ok is a must-watch! Haven’t seen it yet? Time to binge-watch! 🍿

#LimJiYeon #LadyOk #TheGlory #KDrama #HistoricalDrama

The Enigmatic Woman in White

 

A Timeless Vision in Hoi An ✨

Hoi An, Vietnam, is a town frozen in time, where golden lanterns 🏮 sway gently in the evening breeze, and narrow alleys whisper stories of centuries past. On any given day, the town’s ancient charm is accentuated by the sight of a woman standing alone in a small, dimly lit alley. She wears a flowing white dress 👗, its fabric catching the soft glow of the lanterns above, and a traditional nón lá (conical hat) 👒, casting a shadow over her delicate features.

She is a vision of nostalgia, a living embodiment of Vietnam’s poetic elegance. As she stands motionless, the scent of jasmine 🌸 and aged wood fills the air, mixing with the distant melody of a bamboo flute 🎶 played by an unseen street musician. The alley, paved with weathered cobblestones, is lined with mustard-yellow walls adorned with creeping bougainvillea 🌺, their magenta petals contrasting against the soft white of her attire.

Who is she? A local lost in thought, reminiscing about bygone days? 🤔 A traveler mesmerized by the town’s enduring beauty? 🌏 Or perhaps a ghostly presence, forever tied to the town’s mysterious past? 👻 The people who pass by steal curious glances but dare not interrupt the scene—it is as though she belongs to another time, another world.

As the sun begins its slow descent beyond the Thu Bồn River 🌅, the town comes alive with its nightly glow. Yet, in that small alley, time stands still. The woman in white remains an ethereal figure, a fleeting yet eternal muse in Hoi An’s never-ending story.

And then, in a moment as subtle as a whisper, she disappears into the labyrinth of lantern-lit streets, leaving behind only the memory of her graceful silhouette, a lingering part of Hoi An’s enigmatic charm. 🌙

Explore Nature with Comfort and Ease

 

Beginner-Friendly Trekking Tour

Are you eager to experience the thrill of trekking but hesitant about challenging trails and minimal amenities? Look no further! Our B’Lá trekking tour in Bảo Lâm, Lâm Đồng, offers an unforgettable journey that’s perfect for beginners, families, and even seniors. Located just 200 km from Saigon, this adventure ensures a smooth and enjoyable experience for all ages.

🌿 A Gentle Trekking Route for Everyone

Unlike intense, physically demanding treks, the B’Lá route is a light and scenic trail with a total distance of 11 km. Whether you’re a first-time trekker, a senior over 60, or even a young explorer as little as 5, this trek is tailored to ensure a comfortable and rewarding journey.

🏕️ Experience Comfortable Camping in the Heart of Nature

Forget about the struggles of traditional camping—our trek offers fully equipped camping facilities in a picturesque pine forest. Enjoy the convenience of: ✅ Clean bathrooms with hot and cold water
✅ Comfortable tents furnished with mattresses, blankets, and pillows
✅ A well-prepared campsite for a relaxing night under the stars

🌄 Immerse Yourself in Stunning Natural Beauty

B’Lá is a paradise for nature lovers. During the trek, you will: 🌾 Wander through vast green meadows
🌲 Explore majestic pine forests and lush jungles
💦 Discover crystal-clear streams flowing through untouched landscapes
The scenery provides the perfect backdrop for photography, relaxation, and a deep connection with nature.

❄️ Enjoy Lâm Đồng’s Cool and Refreshing Climate

Escape the heat and embrace the cool, fresh air of Lâm Đồng. With temperatures between 20°C and 24°C, the climate is ideal for an outdoor adventure without extreme heat or humidity discomfort.

🔥 Engage in Exciting Outdoor Activities

Beyond trekking, our tour offers a variety of fun and interactive activities, including: 🏹 Archery challenges
🔥 Campfire nights under the starry sky
🍖 BBQ feasts with delicious grilled specialties
🎶 Singing and bonding sessions around the fire
💦 Refreshing stream wading to cool off from the trek
These activities excite and create lasting memories for families, friends, and adventure seekers alike.

📍 Book Your Trekking Adventure Today!

Ready to embark on this stress-free yet exciting trekking experience? Contact iTrek now for a detailed itinerary and pricing information!

📞 For infomation: 0352 999 959

Where Do You Go On A Trip In Dalat?

 

Exploring Tía Fall and Tuyền Lâm Lake: A SUP Adventure in Đà Lạt

For those seeking a unique way to experience the serene beauty of Đà Lạt, a stand-up paddleboarding (SUP) adventure at Tía Fall and Tuyền Lâm Lake offers the perfect blend of activity and tranquillity.

🌅 Chasing the Morning Mist
Early risers are in for a treat with SUP tours starting between 5 and 6 AM, a prime time to witness the enchanting morning mist. 🌫️ The magical combination of soft light, cool breezes, and mist-covered waters creates a surreal atmosphere worth every moment.

📸 Capturing the Perfect Shot
This journey is a haven for photography enthusiasts. 🎥 Participants can enjoy snapping countless photos of the dreamlike scenery, from the calm waters of Tuyền Lâm Lake to the poetic charm of Tía Fall. Whether it’s the ethereal mist or the lush green surroundings, each scene feels like a masterpiece waiting to be captured.

🌲 Double the Experience
The SUP tours offer more than just paddleboarding. 🛶 They allow participants to fully immerse themselves in the natural beauty of Đà Lạt while enjoying a peaceful escape from the city's hustle. It's not just a physical activity—it's a chance to relax, connect with nature, and take in breathtaking views. 🌿

SUP Tour Packages:

• 🛶 Perfect for a pair looking to explore Suối Tía, priced at 900K/SUP for 2 people.
• 🛶 For solo adventurers, priced at 350K/person.
• 🛶 For two friends ready to share the experience, priced at 500K/SUP for 2 people.

Whether you’re an adventure enthusiast 🌟 or simply looking for a new way to appreciate Đà Lạt’s natural beauty, a SUP tour at Tía Fall and Tuyền Lâm Lake promises an unforgettable experience. ✨ With options to suit individuals, pairs, or friends, this activity is a must-try for anyone visiting the area.

For more info, call: 0978.87.1765

Celebrate Tet with Delicious Food! 🍚🥢🎉

 

Celebrate Tet with Delicious Food! 🍚🥢🎉

Tet, the Vietnamese Lunar New Year, is not just a celebration of a new beginning—it’s also a time to gather with loved ones and indulge in the rich, diverse flavors of traditional Vietnamese cuisine. 🍲✨ Each dish served during Tet holds cultural and symbolic significance, adding an extra layer of meaning to this joyous occasion.

One of the must-have dishes is Banh Chung or Banh Tet, the iconic square or cylindrical sticky rice cakes filled with mung beans and pork. Wrapped in green banana leaves, these cakes symbolize the Earth and the importance of gratitude to ancestors. 🌎🍃 Cutting into a perfectly steamed Banh Chung is an act of love shared with family and friends.

Another favorite is Pickled Onions (Dua Hanh), a tangy and crunchy side dish that helps balance the richness of the other foods on the table. 🧅✨ Its refreshing taste adds a zesty kick that perfectly complements the main dishes.

Of course, no Tet feast would be complete without Boiled Chicken. This simple yet symbolic dish is often served whole, representing prosperity and well-being for the year ahead. 🐔💛 Often paired with a delicious dipping sauce made of lime juice, pepper, and salt, boiled chicken is a family favorite.

And let’s not forget the abundance of snacks and treats! 🍬🥜 From Mut Tet (candied fruits and nuts) to sunflower seeds, there’s always something to munch on while catching up with relatives or watching Tet TV specials.

Every dish on the Tet table tells a story, reminding us of the importance of heritage, family, and hope for the future. 🏮🌟 Whether it’s a meticulously prepared dish or a humble side, the food during Tet connects generations and brings loved ones closer.

What’s your favorite Tet dish? Is it the savoury Banh Chung, the refreshing Pickled Onions, or perhaps a sweet treat like candied kumquats? Share your favourites in the comments below! 👇💕 Let’s celebrate the flavours of Tet together! 🥢🎊

𝐀 𝐌𝐢𝐧𝐢 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐓𝐨𝐰𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐨𝐟 𝐃𝐚𝐥𝐚𝐭 🇯🇵🌸

 

𝐀 𝐌𝐢𝐧𝐢 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐓𝐨𝐰𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐨𝐟 𝐃𝐚𝐥𝐚𝐭 🇯🇵🌸

🌿 Kokoro Cafe is located within La Phong Tourist Area, where you’ll feel like you’ve stepped into a Japanese manga world. This “mini Japanese town” offers picturesque spots in Dalat that you simply cannot miss! 📸✨

🍂 Here, you can:
🍦 Enjoy refreshing soft-serve ice cream at Kyoto Desserts.
🍜 Savor Ramen's rich and authentic flavours just like in the manga.
🍡 Discover Japanese street food at Fuji Food.
🎏 Indulge in a diverse menu of tea and pastries at Kokoro.
🍥 Relish delectable Udon and Ramen for breakfast or lunch at the Japanese food street Kazane.

🎌 Don’t forget to visit the adorable Shiro Neko shop for a truly unique experience!

✨ A little slice of Japan in Dalat awaits you to explore! 🌸🌿

The Colors Of Hoi An

 

A Kaleidoscope with a Side of Laughter 🎨✨

If you’ve ever dreamed of walking through a postcard, Hội An, Vietnam, is your destination. This charming, UNESCO-certified town is a riot of colors—literally, because sometimes you wonder if they held a color-blindness test and everyone failed gloriously. But that’s part of its magic. Let’s dive into Hội An's technicolor Dreamcoat with a sprinkle of humor and a splash of emojis! 🌟

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Golden Glow: Hội An’s Favorite Filter 🌅💛

Hội An didn’t just wake up yellow one day—it committed to it. The mustard-yellow walls dominate the Old Town, giving it an eternal golden-hour vibe. Legend has it this shade of yellow symbolizes luck and prosperity. But honestly, it looks like someone told the entire town to dress up as an Oscar trophy 🏆.

Every Instagrammer worth their selfie stick 📸 has posed against those walls, captioning it with something cheesy like, “Golden hour, all day every day!” Meanwhile, the locals roll their eyes because the color’s also practical—it reflects heat 🌞 and hides dirt 🧽. That’s right: Hội An, where aesthetics and cleaning hacks collide.

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Lanterns: Hội An’s Answer to Disco Balls 🎊🎏

At night, Hội An transforms into a lantern-filled wonderland 🌌. These aren’t your average paper lanterns; they come in every color of the rainbow 🌈—and some colors science hasn’t even named yet. Walking through Hội An’s lantern-lit streets feels like stepping into a fairytale ✨ or accidentally wandering into a rave 🕺.

Pro tip: Don’t try to count the lanterns. You’ll lose track at 73 and get distracted by a lady trying to sell you a paper boat 🚤 to float down the river. Bonus: She’ll probably throw in a free guilt trip if you refuse 😅.

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Blue Boats and Green Rivers: The Natural Palette 🌊🌳

The Thu Bồn River running through Hội An has its own style. The water isn’t crystal clear; it’s a murky green that feels like it’s holding secrets—or possibly a motorbike someone drunkenly drove into it during Tết celebrations 🛵💦.

Docked along the river, the wooden blue boats add a splash of serene color 💙, making the area look like a Bob Ross painting with “happy little accidents” 🎨. Just don’t lean too far while taking a selfie 🤳, or you’ll get to experience the river’s green charm up close 🐟.

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Bougainvillea: Hội An’s Fashion Statement 🌺💖

What’s yellow, green, and pink all over? Hội An, thanks to the bougainvillea plants cascading from balconies like floral waterfalls 🌸. These flowers are beautiful, sure, but they’re also the overachievers of the plant world, growing wherever they please 🌿. You’ll spend 20 minutes trying to get the perfect shot and then realize a random cat 🐈 photobombed you.

Speaking of cats, Hội An’s strays are practically part of the décor. They lounge on rooftops and in doorways, judging tourists like they’re the unpaid town supervisors 👀.

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Food: A Colorful Carnival for Your Plate 🍜🍹

The colors of Hội An extend to its food. Cao lầu noodles boast earthy browns 🍂, bánh mì is filled with vibrant greens 🥬 and reds 🌶️, and let’s not forget chè, the rainbow dessert soup that looks like a sugar explosion in a bowl 🍧.

Eating here is like experiencing Hội An’s palette on your palate (see what I did there? 😉). Just remember: If it’s a street food cart, it’s probably delicious—and if it’s lit by a single flickering bulb, it’s a Michelin star in disguise 🌟🍴.

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Hoi An: Where Colorblindness Would Be a Shame 🖌️💫

From the golden walls to the neon lanterns 🎐, Hội An is proof that color can be a lifestyle. It’s like the town collectively decided to put all its chips on the "vibrancy" square of the roulette table 🎰, and boy, did it pay off.

So, pack your most colorful outfits 🎒👗 and head to Hội An. Just don’t forget: when in doubt, pose by a yellow wall 🟨. And if you spot a cat, wave 🐾. It’s their town—you’re just visiting.

Why May The Korean First Lady's Doctorate Be Repealed?

The Korean First Lady

UNIVERSITY CONSIDERS REVOKING FIRST LADY'S DOCTORATE DUE TO PLAGIARISM ALLEGATIONS 🥴

The National University of Korea has announced that it will review the revocation of First Lady Kim Keon Hee's doctorate if Sookmyung Women's University officially revokes her master's degree over plagiarism allegations.

According to The Korea Herald on May 15, the statement was made following Sookmyung Women's University's preliminary conclusion that Kim Keon Hee had plagiarized her master's thesis submitted to the university's graduate school.

An official from Kookmin University (also known as the National University of Korea) stated that the institution would consider whether Kim's doctorate remains valid. The revocation of her master's degree could directly affect the validity of her doctorate, as Kookmin University requires a valid master's degree or equivalent qualification for admission to its doctoral programs.

Why Lan Ha Bay Is Vietnam's Best-Kept Secret

 

When travelling to northern Vietnam, Lan Ha Bay is a hidden gem you can’t miss. Nestled beside its famous neighbour, Halong Bay, Lan Ha offers an off-the-beaten-path adventure with breathtaking landscapes, turquoise waters, and unique activities that guarantee an unforgettable trip. Here are six must-try activities to add to your itinerary:

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1. Kayaking Through Hidden Lagoons

Lan Ha Bay is renowned for its calm waters and limestone karsts, making it the perfect destination for kayaking. Paddle through hidden lagoons, explore secluded beaches, and marvel at the dramatic rock formations up close. Popular spots like Dark and Bright Caves offer an otherworldly experience you won’t forget.

Tip: Don’t forget your waterproof camera to capture the magical views from the water.

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2. Swimming in Crystal-Clear Waters

Nothing beats diving into the refreshing waters of Lan Ha Bay. The pristine beaches, such as Van Boi Beach and Ba Trai Dao Beach, are perfect for a relaxing swim. Surrounded by emerald-green waters and lush cliffs, it’s a serene escape from the hustle and bustle of daily life.

Pro Tip: Visit during the dry season (October to April) for the best swimming conditions.

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3. Overnight Cruises on the Bay

Immerse yourself in Lan Ha Bay’s beauty with an overnight cruise. These cruises offer luxury accommodations, sunset views, and activities like squid fishing and Tai Chi at dawn. Enjoy the tranquillity of the bay as you drift under the starlit sky.

Don’t Miss: The chance to savour freshly caught seafood prepared by local chefs on board.

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4. Cycling on Cat Ba Island

Lan Ha Bay is part of the Cat Ba Archipelago, and Cat Ba Island is the perfect place for cycling enthusiasts. Rent a bike and explore the lush Cat Ba National Park, rustic villages, and scenic coastlines. It’s an excellent way to connect with nature while staying active.

Suggested Route: Cycle to Viet Hai Village for an authentic glimpse into local island life.

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5. Rock Climbing and Hiking

Adventurous travellers will love the thrill of rock climbing on Lan Ha Bay’s rugged cliffs. Whether you’re a beginner or a seasoned climber, there are plenty of climbing routes to challenge you. For hikers, trails around Cat Ba Island and Monkey Island offer panoramic bay views.

Insider’s Tip: Opt for guided climbing tours for safety and to discover the best spots.

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6. Exploring Floating Fishing Villages

Lan Ha Bay is home to unique floating fishing villages like Cai Beo Village, one of the oldest in Vietnam. Take a boat ride to witness the daily lives of local fishermen, learn about traditional fish farming, and even taste freshly prepared seafood.

Why It’s Special: This cultural experience offers a deeper connection to the bay’s heritage.

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Final Thoughts

Lan Ha Bay is a treasure trove of natural beauty and unique experiences. Whether you’re seeking adventure, relaxation, or cultural exploration, these six activities will make your trip truly unforgettable. Step off the beaten path and let Lan Ha Bay captivate your heart.

The Beauty of Kim Ji-Won: Then and Now

 

When we think of timeless beauty in the Korean entertainment industry, one name that consistently comes to mind is Kim Ji-Won. From her early days as a fresh-faced actress to her current status as a leading star, Kim Ji-Won's transformation is nothing short of mesmerizing. Let’s delve into how her beauty and style have evolved over the years, captivating audiences worldwide.

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1. The Early Days: Innocence and Charm

Kim Ji-Won began her career in the entertainment industry as a teenager, starring in commercials and small roles. Her youthful innocence and radiant smile earned her the nickname “Oran C Girl” after her famous orange juice commercial.

In her debut dramas, such as “High Kick: Revenge of the Short Legged” and “To the Beautiful You”, her natural beauty shone through. Her soft features, expressive eyes, and girl-next-door appeal made her a relatable and lovable presence on screen.

Her style during this time was simple and sweet, characterized by minimal makeup, soft hairstyles, and youthful outfits that complemented her fresh image.

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2. Rising Star: Blossoming Into Sophistication

With her breakout role in “The Heirs” (2013), Kim Ji-Won showcased not only her acting chops but also a more polished look. Playing the snobbish but stunning Rachel Yoo, she became a fashion icon for fans. Her sleek hairstyles, bold makeup, and elegant wardrobe added an aura of sophistication to her character.

This period marked her transition from a charming newcomer to a recognized actress with growing influence in the Korean drama scene.

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3. The Peak of Her Career: Glamour and Grace

Kim Ji-Won’s roles in “Descendants of the Sun” (2016) and “Fight for My Way” (2017) cemented her place as one of Korea’s most beloved actresses. Her portrayal of relatable yet strong female leads resonated with fans, while her beauty reached new heights.

In “Descendants of the Sun”, her portrayal of a disciplined military doctor was complemented by her glowing skin, soft makeup, and neatly tied-back hairstyles, emphasizing her natural elegance. Meanwhile, in “Fight for My Way”, she embraced a more casual and fun style, proving that she could look stunning even in everyday wear.

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4. Kim Ji-Won Today: A Symbol of Timeless Beauty

Fast forward to today, Kim Ji-Won continues to dazzle with her ageless beauty. Her recent roles, such as in “My Liberation Notes” (2022), highlight her versatility as an actress and her ability to adopt various styles.

Off-screen, she exudes effortless elegance in public appearances, often sporting chic outfits, glowing skin, and perfectly styled hair. Her beauty routine emphasizes a natural and radiant look, inspiring fans to focus on skincare and self-care.

Kim Ji-Won's ability to balance natural beauty with glamorous sophistication is a testament to her versatility and grace.

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5. The Secret Behind Her Beauty

Many fans wonder how Kim Ji-Won maintains her youthful glow and impeccable style. Here are some key factors:

• Skincare: She prioritizes hydration and sun protection, a staple of the Korean beauty routine.
• Healthy Lifestyle: Regular exercise, balanced meals, and a positive mindset are essential to her radiant appearance.
• Versatility: Whether embracing a no-makeup look or rocking bold red lips, she knows how to adapt her style to suit every occasion.

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A Beauty That Transcends Time

Kim Ji-Won’s journey in the entertainment industry is a perfect blend of talent, hard work, and timeless beauty. From her early days as a budding actress to her current status as an A-list star, she has captivated audiences with her charm, grace, and elegance.

Her ability to evolve while staying true to herself makes her an enduring icon in Korean entertainment. Whether on-screen or off, Kim Ji-Won continues to shine, proving that true beauty comes from within.

Did You Know? Santa Claus's plump, rosy-cheeked image was invented by Coca-Cola

 

Originally, Santa Claus was depicted as a tall and slender man wearing a bishop's robe or animal-skin attire, similar to a Nordic hunter. He was far from the chubby, red-and-white-clad figure now widely recognized as part of Coca-Cola's brand identity.

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Today is Christmas, and the festive atmosphere is everywhere as people prepare to welcome the most memorable guest of the evening. Around the world, children are told the story of a jolly, rotund old man with a white beard, round glasses, and rosy cheeks.

This man rides a sleigh pulled by reindeer, parks it on the roof, slides down the chimney, and reads the wishes written in stockings before delivering gifts—on one condition: the children must behave and listen to their elders.

This character, of course, is Santa Claus.

The original Santa Claus was tall and slender, dressed in a bishop's robe or Nordic hunter-style animal skins.

However, many may not know that Santa Claus originated from the legend of Saint Nicholas, the patron saint of children in Christianity. In this original portrayal, he was a tall, thin man dressed in bishop’s robes or Nordic hunter-style attire.

Everything began to change in the 1930s, thanks to Coca-Cola.

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The Coca-Cola Santa Claus

It was in 1931 that Coca-Cola, aiming to leverage Santa Claus’s image for its Christmas and New Year advertising campaigns, hired Haddon Sundblom, an American illustrator, to create a new, more approachable version of Santa that aligned with the Coca-Cola brand, especially appealing to children.

Sundblom reimagined Santa as a plump, rosy-cheeked, warm, and friendly figure dressed in a red-and-white outfit matching Coca-Cola’s brand colours. These first illustrations of Santa Claus appeared in American newspapers and magazines in 1931, including The Saturday Evening Post, Ladies' Home Journal, National Geographic, and The New Yorker.

Fun Fact:

For decades after, Coca-Cola consistently promoted their plump Santa, depicting him as a jolly, chubby man who would visit children, read their letters, and leave behind toys.

Afterwards, Santa would raid the fridge, grab a bottle of Coca-Cola as a token of thanks from the children, and drink it. This portrayal made Santa Claus the cheerful, round-bellied figure we know today.

The Melancholy Charm of Rainy Days in Hoi An

 

Hoi An, the ancient town known for its vibrant lanterns and rich cultural heritage, takes on a unique persona when the rain arrives. Under the veil of a steady drizzle, the cheerful streets transform into quiet, reflective corners filled with the sound of raindrops echoing against terracotta rooftops.

Instead of bustling tourists, you’ll find locals sheltering in cosy cafés, sipping hot trà sen (lotus tea) while gazing out at the rain-soaked streets. The Thu Bon River swells gently, carrying fallen petals from overhanging trees—a poetic sight that feels like nature’s way of mourning and celebrating the season simultaneously.

The rain seems to wash away the noise of modern life, leaving only the whispers of Hoi An’s history. Wander through the empty alleys, where the fading yellow walls, now darkened by moisture, tell stories of centuries past.

It’s a time for introspection, a chance to immerse yourself in the slower rhythm of life that Hoi An has always championed. Whether you lose yourself in a book, watch the rain blur the glow of lanterns, or reflect on the beauty of fleeting moments, the rain in Hoi An offers more than melancholy—it gifts a deep sense of connection.

Sometimes, sadness can be beautiful, especially when it rains in Hoi An.

The 10-Year Romance Between Lee Jung Jae and “Chaebol Heiress” Lim Se Ryung

 

The 10-Year Romance Between Lee Jung Jae and “Chaebol Heiress” Lim Se Ryung – The Ex-Wife of Samsung’s Crown Prince

Lim Se Ryung is the heiress of Daesang Group and currently serves as its Vice Chairwoman. She hails from the Beom Sang Sang family on her father’s side and the Beom Geum Ho family on her mother’s side. Both families are chaebols, each owning their own conglomerates.

Timeline of Lim Se Ryung's Life:

1997: While a sophomore majoring in Business Administration at Yonsei University, Lim Se Ryung met Samsung’s “Crown Prince” Lee Jae Yong, through an arrangement by her mother and future mother-in-law, Hong Ra Hee, the wife of Samsung Chairman Lee Kun Hee.

1998: The couple married when Lim Se Ryung was 21 and Lee Jae Yong was 30.

2009: The couple divorced after having two children (a son and a daughter).

Relationship with Her In-Laws: Lim Se Ryung maintained a good relationship with her mother-in-law, Hong Ra Hee. Reports suggest that Chairman Lee Kun Hee also kept friendly ties with Lim Se Ryung's parents to the extent that he tried to prevent the divorce, even during hospitalization.

2015: Lim Se Ryung began dating actor Lee Jung Jae. In 2019, the couple and actor Jung Woo Sung were spotted hanging out together in Hong Kong.

Despite being a chaebol heiress, Lim Se Ryung is known for her approachable personality and is often seen casually interacting with regular female staff members.

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Lee Jung Jae’s Background:

In contrast, Lee Jung Jae endured financial struggles earlier in his life, with his assets frozen and living in a single-room apartment. He took on the role of the family’s breadwinner, caring for his physically disabled older brother.

"I had to play the role of the eldest son instead of my older brother and also had to act as the daughter who helped with household chores, which meant waking up early every day," he shared.

Initially, Lee Jung Jae did not pursue acting. He aimed for a career in architecture, interior design, or the arts. In high school, his art teacher recognized his talent and sent him to an art academy, where he received free training for college entrance exams.

Recently, Lee Jung Jae has gained global recognition for his role in Squid Game, and he was voted South Korea’s No. 1 celebrity in 2022.