Sold-out Items Thanks to the First Lady of Korea

The First Lady of Korea with Halle Kay Bag

The charisma in the style of Korean First Lady Kim Keon Hee helps many of the items she wears to receive significant attention.

Source: Yonhap

Since the election of the new President of Korea, Yoon Suk Yeol, the fashion taste of the First Lady has always become a topic of public interest. According to The Joongang, a bundle of items that Mrs Kim Keon Hee has worn became a hit on social media, attracting excellent purchasing power, in which many affordable items of domestic brands witnessed "out of stock".

Accompanying her husband at the airport to go to Europe to attend a NATO conference, Kim Keon Hee generated a "fever" in the press with an elegant white dress at Madrid-Barajas airport, Spain in July 2022. On Naver, the design of local Korean brand Avouavou quickly got hit in fashion markets as it ran out of stock.

On much Korean online shopping, keywords such as 'Kim Keon Hee style', 'Kim Keon Hee shirt', and 'Kim Keon Hee bag' have got hit, according to Koreadaily. The first lady's shirt with the Dior brand cost 1,680 USD. Meanwhile, the domestic brand Billiontem bag that she carried for 200 USD immediately sold-out.

The Impact of Korean Stars Coming to Hoi An and Da Nang

 

From left to right: Hyo Yeon and Winter (band: Aespa)

Recently, Korean stars like Taeyang (member of Big Bang), Aespa group, singer Hyo Yeon, and members of the TV show Knowing Bros... generated a hit on social media when they came to Hoi An and Da Nang. 

Korean stars come here for performances at music festivals or recording programs, in combination with visiting Vietnam.

For instance, Taeyang sat down to eat pho at a popular restaurant, then went "crazy" for pho and constantly played the word "pho" on Instagram.

Or, Hyo Yeon put on slippers to eat Ba Duong pancakes. Aespa member wears conical hats, eats pho covered with onions, posts many pictures of Vietnam on Instagram...

Previously, in May, "boss" Lee Byung Hun brought 62 artists from his entertainment company BH Entertainment to Da Nang for a vacation.

From Korean stars, the wave of Korean tourists grows continuously

The show performed by Taeyang, Aespa, Hyo Yeon... is Seen Festival on June 17 and 18 nights. The two shows are not too large, but it is a rare opportunity for K-pop stars to meet Vietnamese audiences.

Operating in the 16th year, Hyo Yeon - the longtime female idol of SNSD and now a DJ - is no longer bound to the same image as at the beginning of her career.

She makes Vietnamese fans happy when she freely approaches, exchanges, and chats, even at the table, to share a beer with them. The female singer reposted the fan-shot video on her Instagram story.