Sold-out Items Thanks to the First Lady of Korea

The First Lady of Korea with Halle Kay Bag

The charisma in the style of Korean First Lady Kim Keon Hee helps many of the items she wears to receive significant attention.

Source: Yonhap

Since the election of the new President of Korea, Yoon Suk Yeol, the fashion taste of the First Lady has always become a topic of public interest. According to The Joongang, a bundle of items that Mrs Kim Keon Hee has worn became a hit on social media, attracting excellent purchasing power, in which many affordable items of domestic brands witnessed "out of stock".

Accompanying her husband at the airport to go to Europe to attend a NATO conference, Kim Keon Hee generated a "fever" in the press with an elegant white dress at Madrid-Barajas airport, Spain in July 2022. On Naver, the design of local Korean brand Avouavou quickly got hit in fashion markets as it ran out of stock.

On much Korean online shopping, keywords such as 'Kim Keon Hee style', 'Kim Keon Hee shirt', and 'Kim Keon Hee bag' have got hit, according to Koreadaily. The first lady's shirt with the Dior brand cost 1,680 USD. Meanwhile, the domestic brand Billiontem bag that she carried for 200 USD immediately sold-out.