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Actress Song Hye Kyo has become the latest target in a fierce wave of boycotts by Chinese audiences against South Korean celebrities.
The controversy erupted after Chinese viewers accused certain scenes and dialogues in two dramas — Tempest (starring Jeon Ji Hyun) and The Tyrant’s Chef (starring YoonA) — of containing content deemed disrespectful toward China. The growing outrage triggered a domino effect, impacting many Korean artists, including Song Hye-kyo.
The Future of Song Hye Kyo and Korean Artists in China
According to Chinese media outlet 163, several major projects involving Song Hye Kyo — including high-value film and advertising contracts — have been canceled. Most notably, a Hong Kong film project that the actress had been negotiating for over a year has been called off. Producers reportedly replaced her with Chinese actress Ni Ni, fearing the movie might not pass censorship if Song Hye Kyo were part of the cast.
This development highlights how Chinese investors are becoming increasingly cautious — willing to exclude even top-tier Korean stars to avoid public backlash. For Song Hye Kyo, the boycott has reportedly cost her numerous collaboration opportunities and a significant portion of her income from the Chinese market.
Renewed Controversy over Past Allegations
The situation has further escalated as Song Hye Kyo faces revived allegations about her “diva attitude” during her previous work in China. Several articles from QQ claimed that the actress once complained about her hotel accommodations, demanded a full-length mirror, asked staff to buy nail polish at midnight, and insisted on using premium mineral water for her morning baths.
She was also criticized for alleged unprofessional behavior at public events — such as presenting awards with one hand or giving overly brief acceptance speeches. Although these claims remain unverified and one-sided, they have nonetheless fueled additional backlash from Chinese netizens.
No Official Response Yet
As of now, Song Hye Kyo and her management agency have not issued an official statement. Meanwhile, tensions remain high in China, with many viewers calling for a complete ban on Korean entertainment rather than just restrictions on the “K-wave.”
Reports suggest that content featuring Jeon Ji Hyun has been removed from several Chinese streaming platforms, while YoonA has been listed among the most disliked Korean celebrities in the Chinese market. Amid the growing boycott, the prospects for Korean stars in China appear to be narrowing rapidly.
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